Postcard marketing is not only limited to SME’s, even big technology industries/companies love to do postcard marketing. There are three reasons why companies love postcard marketing:
Postcards are easy to read than open an envelop
It has less competition and less intrusive than e-mail
You can take postcard on any color, size and graphic.
On US postal service website, you can view different design templates for your postcard. By using postcard advertising, you can use various approaches to reach out your target audience. Let’s discuss effective approaches of postcard marketing;
Lifestyle:
Today, many entrepreneurs try to present their postcards that promote a lifestyle with the products and services of their own business. They distribute their colorful postcards with visually appealing cover image. These attractive and colorful images play a powerful role to encourage people to desire such lifestyle and patronize those products and services offered by that company.
Postcards information drives:
You can use postcards for disseminating valuable information. It is one of the great ways to publicize information. A company can explain the benefits, qualities and features of their products and services through postcards. Company can also explain the risks, dangers and problems of the products offered by different business establishments. So, if you create right postcards for marketing you can directly influence your target customers to purchase your products and services.